Built for businesses that want more than marketing activity.
CIGN combines business thinking, creative direction, and digital execution to help ambitious brands grow with clarity and consistency.
Where CIGN came from
CIGN was founded by sisters Nicole and Nathalie Nassif — a creative director and a growth strategist who saw the same problem playing out across businesses in the region: ambitious founders investing in marketing activity with no clear strategy behind it. Agencies executing without understanding the business. Beautiful brands with no commercial logic. Campaigns running without a funnel. CIGN was built to fix that.
Operating between Doha and Beirut, CIGN works with founder-led businesses and growing brands across Qatar, Lebanon, and the wider MENA region. Our model is built around strategy first — we don't produce a single deliverable until we understand what it needs to achieve. That approach has shaped everything: how we onboard clients, how we structure projects, and how we measure success. It's what makes CIGN a growth partner, not just another agency.
Key Facts
- FoundedQatar & Lebanon
- FoundersNicole & Nathalie Nassif
- FocusStrategy-led growth
- MarketsGulf & Levant
- Services6 core service areas
Meet Nicole & Nathalie
Nicole Nassif
Co-Founder & Creative Director
Nicole brings a sharp creative and brand strategy lens to every client engagement. With expertise in visual identity, content systems, and brand positioning, she ensures that every CIGN project is both strategically sound and visually distinctive. She works directly with clients to translate business goals into brand and content systems that drive real commercial results.
Nathalie Nassif
Co-Founder & Growth Strategist
Nathalie combines business thinking with digital execution to help clients find clarity in their growth strategy. She leads client audits, growth roadmaps, and performance systems — ensuring that marketing investment is tied to business outcomes. Her background spans brand development, digital marketing, and business advisory across Qatar and Lebanon.
Build growth systems that make ambitious businesses visible, trusted, and chosen.
To be the most trusted growth partner for founder-led businesses across the Middle East.
Our values
Strategy before execution
We never start with tactics. Every project begins with understanding your business, your audience, and your goals — then we build the right plan before we build anything else. This is what separates growth from activity.
Clarity over noise
The marketing landscape is loud. Our job is to cut through it with positioning and messaging that is specific, distinctive, and resonant. Clarity is the competitive advantage most businesses overlook.
Creativity with commercial purpose
Great creative work should do more than look good — it should move people toward a decision. We hold creative quality and business impact to the same standard, because one without the other is incomplete.
Consistency builds trust
Trust is not built in a single campaign. It is earned through consistent brand expression, content quality, and customer experience over time. We build the systems that make consistency possible.
Growth needs systems
Sustainable growth is not a result of one-off initiatives — it is the output of well-designed systems. Brand systems, content systems, acquisition systems. We build them so your growth compounds.
See CIGN in action
What clients say about working with us
CIGN didn't just build our brand — they gave us a system we could grow with. Every channel finally made sense together.
Rania Khoury
Founder, Maison de Beauté
Before CIGN, we were posting every day and getting nowhere. Now our content drives real inquiries and our website actually converts.
Karim Al-Rashid
CEO, Elevate Hospitality Group
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Work With the Team
Tell us about your business. We'll show you what a strategy-led approach looks like in practice.